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TikTok is introducing a new feature that permits them to cut down on the amount of AI-created content appearing in their feeds. This initiative comes as the company revealed that it currently hosts in excess of 1 billion content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a global release. This shift aligns with a rise in AI-generated material, driven by recent content generation software.

AI Content on Other Platforms

Recent reports that nearly 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.

Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” said a company executive.

Scale of AI Content

TikTok disclosed that there are now 1.3bn videos on its network tagged as made with AI. Collectively, more than 100 m media items are submitted to the service daily, making clips made by AI a limited part of its total content library.

Customizing Your Feed

Viewers will be able to reduce or increase the volume of AI content they view by accessing the content preference setting in the app and selecting AI-made media. Other topics that currently be controlled under the filter include news, fashion, beauty, and dance.

Platform Guidelines

TikTok’s guidelines mandate creators to tag convincing AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any realistic AI video that is not labeled can be removed under its community policies.

Additionally, the platform will from now on apply an artificially created watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is additionally introducing a $2m AI literacy fund for experts and organizations to develop educational content about ethical AI use. This initiative will assist non-profit groups specializing in training coding and technology.

Moderation Strategy

TikTok has defended its content review process, amid discussion over proposals to make redundant hundreds of safety staff in Britain. It is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A company official stated that people-led review would remain essential, but AI can shield workers by eliminating the most distressing content ahead of it has to be seen by humans. TikTok stated a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to reliance on its automated systems.

“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”